While the Ubuntu rebranding is still at the forefront of everyone’s mind, I think I’ll throw in my meager opinion: It’s great. I love it. It’s clean, it’s fresh, it’s a new direction. It’s classy, it’s simple, it’s sharp and it’s light —
Waitaminute. Are we talking about the logo, or are we talking about the software? I understand that the theme is light; after all, the new typeface and the simplified icon are “lighter” than the past ones, in a visual-effect sense. I have worked in print media, and I can more or less see through the marketing jargon.
And the desktop is interesting, even if we seem to be transitioning between orange and brown and purple (my primary school art teacher is having a heart attack right now). We all know the default desktop is a completely pointless exercise anyway.
No, it’s lines like this that throw me into a painful 10-minute giggle fit.
Good software is “light” in the sense that it uses your resources efficiently, runs quickly, and can easily be reshaped as needed. Ubuntu represents a break with the bloatware of proprietary operating systems and an opportunity to delight to those who use computers for work and play.
The first sentence I have no qualms with; I can agree in principle. But the second is a slight derailment, in that it doesn’t really follow the idea of the first. Is this one of those clever marketing psychology gimmicks? Am I reading one of those advertising school ploys to keep me buying at a frenzy? or downloading at a frenzy, I should say? Is this a trick question?
I’ll cut to the chase. If the intent is to somehow assert that Ubuntu is light … well, I am bemused, to say the least. A default Ubuntu desktop — even with a K or an X at the front — wouldn’t know “light” if the idea jumped up and bit it on the ankle. You say “light” and the last thing I even consider beginning to get the urge to want to start debating thinking about … is Ubuntu.
And suggesting the idea is valid because Ubuntu is somehow lighter than Windows or Mac OSwhatever won’t work either. That’s like saying, “I’m not as fat as that girl,” and expecting people to applaud your waifishness. Please.
I have no problem with a facelift, especially since a new captain is in the chair, and there is always a trickle-down suggesting a change in command should be accompanied by a change in appearance. That much I almost expect.
But let’s not make suggestions, allusions or triple entendres. You want to tell me Ubuntu is solid, it’s dependable, it’s reliable or trustworthy, and I will accept that with the standard-issue “case-by-case” caveat. All of those things it may be, but light … no, no. Don’t make me laugh again, please. …